Financial analysis Assignment Example | Topics and Well Written Essays - 500 words - 1

Financial analysis - Assignment Example Despite the fact that there are more phones than humans worldwide the global penetration of cellular technology is 79% of the population. The market for cellular phones is attractive, particularly the sales of smartphones such as the iPhone 6. In 2012 the worldwide sales of smartphones reached 967.8 million units (Plunkettresearch, 2014). In the United States the market penetration is 104.3% with 68.8% of users using smartphones. Smartphones are revenue makers for companies such as AT&T that sell cellular talk, text and internet data services for cellular devices. Cellular devices are the biggest seller of any kind of consumer electronic with approximately 1.8 billion units sold each year. 53.76% of all cellular phones sold each year are smartphones. New phones today offers a vast array of advanced features that make smartphones the new computing device of the 21st century. U.S. wireless service company revenues in 2013 reached $189.2 billion. The average user of a cellular phone spends $48.79 on their monthly bill. The ability to sell internet data services has greatly increased the capacity of cellular phone providers to increase their revenues. A major merger that occurred in the industry in 2013 was Japan Softbank merged with Sprint Nextel. The cash flow of Sprint increased by $5 billion after completion of this deal. Cellular phones have become a mature product in the United States as market penetration exceeds 100%. Focusing on selling smartphones with better features and specifications has become the mostly utilized strategy in the industry to achieve growth. Cellular phone providers benefit from the innovation of companies such as Motorola, Apple, and Samsung. New smartphones are going to become more powerful due to the consumer desire to have a computer at the reach of their hands. A growing trend among cellular phone users is to utilize phones to pay for goods or services. 3G and 4G networks are the current standard of the industry, but beware