Media & Cultural Analysis Gender, Representation and Advertising Essay

Media & Cultural Analysis Gender, Representation and announce Images - Essay ExampleIt has been noted that males atomic number 18 generally stringed to advertisements that are related with fast cars or contrive cigars or costly liquors, whereas females are attracted to advertisements that deal with decorating houses and tie up kits among others. Therefore, the ad-makers before designing an advertisement go thoroughly judge the tar frig arounded gender and develop the advertisement accordingly. Thus, the objective of the paper would be to discuss the thought that gender is performative while designing advertisements. Furthermore, the techniques utilize by the media firms and their way of organising the socio-cultural elements impart be demonstrated. Moreover, the strengths and the weaknesses of semiotics used to convey message through visual meanings will also be critically analysed. Semiotics is the signs that are used to convey messages to the viewers. Advertisements play a n imperative role in promotional activities. Therefore, the two examples of print media that will be discussed below will show how it appeals to the different genders. Theoretical Understanding of Media Forms and Genres According to Kress (1998), genre is a kind of text that is derived from a structure of a social occasion and characteristics and their purposes. It tail assembly further be said that genre may be considered as a realistic device which is used to economic aid any gathering to produce efficiently and over and over again and to relate them to the customers expectations (Chandler, 2000). This aspect can be interpreted from an example of advertising date below Source (Mikes Computer Marketing, 2004). From the image above, it can be interpreted that as the genre used in the advertisement of Jupiter Auto Spa, which depicts the grotesque offerings and discounts, may attract the male more than the female. Free car wash and other discounts will make the male feel that they are getting added value for the price they are paying. Moreover, the free service of cartridge and delivery of the car will play on the mind of the male that will be a convenient factor (Mikes Computer Marketing, 2004). The male genders usually are busy in working due to which the care towards their vehicle is being neglected. Thus, the added facility may encourage the male as their quantify is not spent uselessly whereas the desired task is done effectively. This print advertisement is expected to attract less to the women as they are more concerned about products that take care of their physical peach and fitness. The discounts and the offerings will somewhat be attractive to women who have craze towards cars. As stated by Judith pantryman (1995), desires are often intentional which are towards a given object or other, but at the same time it is also reflexive where it is a modality in which the subject is both modify and discovered. Thus, desire is the relationship between the image and the viewer, between object of desire and desiring matter, between product and customer. Therefore, in the above mentioned print advertisement the desire of the female genders towards the product is comparatively low than the male ones (Butler, 2011). though the product is a part of luxury category, the added value and convenience offered to the customers will help the male genders to get attracted towards the service of Jupiter Auto Spa. According to Dines and Humez (2003),