Milo

S. W. O. T Analysis for Milo We be exhalation to produce a grind analysis to find out how legal Milo is opera sufferg and what internal factors may influence its success. A donkeywork analysis analyses the internal factors that may influence the success of a business. The initials SWOT stand for S trengths W eaknesses O pportunities T hreats Here is a SWOT analysis on Milo Strengths * Focusing only on chocolate energy drink. * Big sales in other countries. * It is ready(prenominal) in different sizes, shapes and type. * Value for money. Promotion/advertising done in other countries. Weaknesses * Not enough diversity in flavours * Packaging (design of tin + labelling ) Opportunities * Increased media available (mobiles/internet) * Increased fitness industry * Increase sensation of health and fitness * Sponsorship (through sporting events) Threats * Competitors ( importunate chocolate, energy drinks) * Well known successful brands as competitors * Competitors could use aggressi ve marketing tactics cut prices/ ontogenesis promotion * Competitors bring out similar products Competitors ache diversity in packaging (bottles, pouches, notifys, etc) Challenges Milo also has challenges in marketing the product to consumer. The challenges are in hot chocolate and energy drink. The challenger in hot chocolate is Vico. Vico chocolate drink also is the popular choice among to guest in Malaysia. Vico chocolate drink have more than chocolate sieve than Milo and the price also cheaper than Milo. Vico is the substitution product for Milo. The energy drink, the challenges is neck from Horlick.Horlicks contain wide range of vitamins and minerals. This product gives energy to dust to running(a) or do something activities. Usually this drink will take in the breakfast. Horlicks are ethical in advertisement. For example, in Ramadhan , we need energy to refrain and they take this chance to promote their product that good deal gives energy to body in fasting. Improv ement To improve the market, I think Milo have to do something in their flavour and advertisement. For flavour, make a research more about consumer behaviour in Malaysia.Find a taste that node very like. Do the experiment with 100 customers to find which flavour is good and what consumer wants in the market right now. Use celebrity can make good advertisement to release new product. The celebrity can attract customer to know about new product. Aggressive advertising in media can increase the market. Make new packaging that can attract customer to buy and rite in the ingredient about vitamin and energy that can gives to customer when they drink it.