Bajaj Project Report

A REPORT ON adopt of commercializeing look On Bajaj motorbike A detailed battleground d one(a) in Bajaj railcar Ltd. Under the instruction of Dr. N. MAHESH A dumbfound word Report On champaign of Marketing look for On Bajaj Bike A detailed s rear end done in Bajaj Auto Ltd. Submitted in partial fulfilment of the requirement for prize of degree of Master of commission Studies (MMS) under university of Mumbai. Submitted By Mr. Sagar Dhoble Roll No 3003 Batch 2010-2012 Under the guidance of Dr. N. Mahesh A. C. Patil College of Engineering, Management Studies and Research, Sector 4, Plot 17, Kharghar, Navi Mumbai 410210Contact No 022-2774 5722 / 2786 3644 Fax 91-22-2774 5732 benefitmail emailprotected org Web Site http//www. acpce. org College Certificate This is to certify that Mr. Sagar Dhoble student of final yr of Master of Management Studies has traind a childbed titled necessitate of Marketing Research On Bajaj Bike at Bajaj Auto Ltd. as a partial fulfillment o f MMS degree for the academic year 2010-2012, University of Mumbai. Dr. N. Mahesh Dr. D. G. Borse (Head of Department) (Director) pass CertificateThis is to certify that this start entitled orbit of Marketing Research On Bajaj Bike at Bajaj Auto Ltd. is based on an pilot light work contemplate look ated by Mr. Sagar Dhoble under my guidance. This has not bring ined a basis for the award of any Degree or Diploma by this university or any new(prenominal) university. Place Date Dr. N. Mahesh (Head of Department) Preface In todays competitive world the practical study forms an authoritative part in each and e very professional lineage.MBAis a course in which the theoretical fuckledge is backed by the practical study. That study is in the form of project. The Summer Training Project is one of the essential parts of the curriculum and each and every student has to work for the project. The pass project en adequate to(p)s the students to know to a greater extent close the a pplication of theoretical knowledge. The catamenia situation of the commercializeplace is make known to the students when they under earn the project. The project gives break in insides into the application part of the theory.The companies in an perseverance and their operations can be better known by the students when they analyze the data, and prep ar the grand project. This project is on the Study of Consumer Buying Behaviour at Time to corrupt Bajaj Bike. I affirm analyzed the manufacturing very deeply and conservatively project. One can know about the current scenario of the Indian dickens cycles/seconder pains in India. This project enables the reader to have a look at the position of the twain Wheeler companies of the country. Acknowledgement I wish to recognise this probability to express my deep sense of gratitude to Dr. D. G.Borse, Director, ACPCE, MS & R for his in worthy guidance in this endeavor. He has been a unceasing source of inspiration and I since rely thank him for his suggestions and help to prep atomic number 18 this project. I express my sincere thanks to Dr. N. Mahesh, HOD, ACPCE, MS & R for his valuable suggestions and for assisting me in the data compilation and abbreviation which helped me a lot in fine tuning my report. I would wish to express my gratitude to all those who gave me the opportunity to complete my internship at Bajaj Auto Ltd. I am deeply indebted(predicate) to my supervisor Mr. Tushar Pawar, Senior Analyst, (Bajaj Auto Ltd. my corpo enjoin guide, for his kind help and throw and his valuable guidance throughout my project. I am thankful to his for providing me with necessary insights and helping me out at every single step. Finally, I would alike to thank my family members and friends for their Co-operation, advice and encouragement during the long and arduous task of motor railcarrying out the project and preparing this project. Sagar Dhoble Declaration I herewith decl ar that the project entitle d Study of Marketing Research On Bajaj Bike at Bajaj Auto Ltd has been fain by me under the guidance of Dr. N.Mahesh, HOD, ACPCE, MS & R, in partial fulfillment of the requirement for the award of the degree of masters of management. I similarly hereby decl ar that this project report is the result of my own efforts and has not been submitted at any age to any other university or institute for the award of any degree or diploma. Place Date Sagar Dhoble Executive compend The be is the era of guests. Customers atomic number 18 more knowledgeable than ever in the lead & beca in keep the guest is more knowledgeable companies must be faster, more nimbleand more creativethanfew yearsago.So companies should strive to prove node satisfaction through knowing their expectations regarding outputs. It can be think on the basis that mart place explore must be utilise to find out whether guests expectation ar be met by current harvest-feasts or improvements. Consumer percepti on is based on the images consumers have of the ecesis and its products, this can be based on repute for money, product quality, fashion and products reliability. This is anticipating futurity trends and forecasting for future sales.This is vital to any organization if they wish to keep their entire current grocery share and articu deeply more. Generating income or profit principlecl early statesthatthe directofthe organizationisto beprofitableenoughtogenerateincomeorgrowthandsatisfyingthe node is a big part of companiesplansthey withal need to take into write up their own needs. For ma top executive satisfactory progress an organization need to refer sure that their product is growing along with the market, if a product is developing well , then income should increase, if not then the marketing strategy should be revised.An organization should always know what is happening within their designated market, if it is changing, saturation, technological advances, s minorness d own or rapidly growing, macrocosm up to date on this is essential for companies to survive. in that location are withal certain external factors that a go with should be very aware of such as P. E. S. T factors i. e ( semipolitical, environmental, social and technological) and S. W. O. T i. e. (strength, weakness, opportunity, and threat). A business musttake into account all these constraints when Designing and introducing a marketing strategy.It can be concluded that an organization must treat customers as a kingin the market and provide them essential, fit and quality products and then the consumer purchase activity will increase and subsequently sales will increase. forefinger Organization present.. I College certificate.. . . II Guide certificate. . III Preface IV Acknowledgment. V Declaration VI Executive summary. VII Chapter1. Introduction.. 3 1. 1 denomination of the Project.. 13 1. 2 Overview of cable carmobile Industry. 13 1. 3 About Bajaj. 20 1. 4 Problem De finition. 22 1. 5 Scope of Study. 22 1. 6 Objectives of Study . 23 1. 7 Limitations.. 23 Chapter2. Review of Literature. 24 Chapter3. Research methodology. 30 3. 1 Introduction.. 0 3. 2 Research Design. 31 3. 3 Sources of selective information 32 3. 4 entropy Collection Method 33 3. 5 Sampling Plan 34 Chapter4. Data analysis and Interpretation.. 35 Chapter5. Findings.. 45 Chapter6. Conclusion and Suggestions.. 46 Chapter7. References. . .. 48 7. Bibliography.. .. 48 7. 2 Appendix.. 50 CHAPTER 1 Introduction- 1. 1 backup of the project- Title of the project is Study of Marketing Research On Bajaj Bike 1. 2 Overview of railway car Industry- The History of the railcarmobile real began about 4,000 years ago when the starting signal wheel was utilise for merchant marine in India. Several Italians recorded designs for wind-driven fomites. The branch wasGuido da Vigevano in 1335. It was a windmill-type drive to gears and thus to wheels. Vaturio designed a similar vehicle that was also never make.Later Leonardo da Vinci designed clockwork-driven tricycle with shit steering and a differential mechanism among the rear wheels. In the early 15th coulomb, the Portuguese arrived in China and the interaction of ii cultures led to a variety of new base technologies, including the creation of a wheel that turned under its own king. By the 1600s, excellent steam-powered locomotive locomotive engine moldings were developed, except it was another century before a full-sized engine-powered vehicle was created. A Catholic priest named Father Ferdinan Verbiest is credited to have built a steam-powered vehicle for the Chinese Emperor Chien Lung in about 1678.There is no information about the vehicle, however the situation. Since James Watt didnt invent the steam engine until 1705, we can guess that this was possibly a model vehicle powered by a mechanism like Heros steam engine-a-spinning wheel with jets on the periphery. Although by the mid-15thcentury th e sentiment of a self-propelled vehicle had been put into practice with the using of experimental vehicles powered by means of springs, clockworks, and the wind, Nicolas-Joseph Cugnot of France is considered to have built the source true motorcarmobile in 1769.Designed by Cugnot and constructed by M. Brezin, it is also the first vehicle to affect under its own power for which there is a record. Cugnots three-wheeled steam-powered vehicle carried quadruple persons and was meant to move artillery pieces. It had a top speed of a little more than 3. 2 km/h (2 mph) and had to stop every 20 legal proceeding to build up a fresh steam. Evans was the first American who obtained a patent for a self-propelled carriage. He, in fact, attempted to create a two-in-one combination of a steam wagon and a flat-bottomed boat, which didnt receive any attention in those days.During the 1830s, the steam vehicle had made great advances. But stiff tilt from railway companies and crude legislations in Britain forced the poor steam vehicle gradually out of use on highroads. Carl Benz and Gottlieb Daimler, both Germans, share the credit of changing the transport habits of the world, for their efforts hardened the foundation of the great motor industry, as we know it today. First, Carl Benz invented the gaseous state engine in 1885 and a year later Daimler made a car driven by motor of his own design and the rest is history.Daimlers engine proved to be a great success in the first place because of its less weight that could deliver 1000rpm and needed solely very small and light vehicles to carry them. France too had joined the motoring scenario by 1890 when two Frenchmen Panhard and Levassor began producing vehicles powered by Daimler engine, and Daimler himself, possessed by the automobile spirit, went on adding new features to his engine. He built the first V-Twin engine with a glowing platinum tube to explode the cylinder gas-the very earliest form of sparking plug.Charl es Duryea built a motor carriage in America with petrol engine in 1892, followed by Elwood Haynes in 1894, thus paving the way for motorcars in that country. For many years aft(prenominal) the introduction of automobiles, three kinds of power sources were in common use steam engines, gasoline or petrol engines, and galvanizing motors. In 1900, oer 2,300 automobiles were registered in unsanded York, Boston, Massachusetts, and Chicago. Of these, 1,170 were steam cars, 800 were electric cars, and tho 400 were gasoline cars.In ten years from the invention of the petrol engine, the motorcar had evolved itself into amazing designs and shapes. By 1898, there were 50 automobile-manufacturing companies in the join States, a number that rose to 241 by 1908. In that year, Henry track transmutationized the manufacture of automobileswith his throng- line style of performance and brought out the Model T, a car that was inexpensive, versatile, and easy to maintain. Herbert Austin and Will iam Morris, two different carmakers, introduced mass production methods of assembly in the UK, thus paving the way for a r organic evolution in the automobile industry.Austin Seven was the worlds first practical four-seater baby car which brought the pleasures of motoring to many thousands of people who could not buy a larger, more expensive car. Even the bull-nose Morris with front attach engine became the well-loved model and one of the well-nigh popular cars in the 1920s. Automobile manufacturers in the 1930s and 1940s smoothend and meliorated on the principles of intersection and other pioneers. Cars were commonplacely large, and many were still extremely expensive and idealistic many of the nearly needible cars date from this time.The change magnitude affluence of the unite States after World War II led to the development of large, petrol-consuming vehicles, magical spell nigh companies in Europe made smaller, more fuel-efficient cars. Indian Automobile History In dia is the second largest manufacturer and producer of two-wheelers in the world. It stands next barely to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. The Indian two-wheeler industry made a small beginning in the early 50s whenAutomobile Products of India (API)started manufacturing scooters in the country.Until 1958, API and Enfield were the sole producers. In1948, Bajaj Autobegan barter in importedVespa scooters and three-wheelers. Finally,in 1960, it set up a shop to manufacture them in technical collaboration with Piaggioof Italy. The agreement run out in 1971. In the initial stages, the scooter surgical incision was dominated by API, it was laterovertaken by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the solitary(prenominal) new player that has lasted till today is LML. Under the regulated regime, hostile companies were not allowed to operate in India.It was a complete se ller market with the waiting period for getting a scooter fromBajaj Auto macrocosm as high as 12 years. The bikes segment was no different, with only three manufacturers vizEnfield, Ideal Jawa and Escorts. While Enfield bulletwas a four-stroke bike, Jawa and the Rajdoot were two-stroke bikes. The motorcycle segment was initially dominated byEnfield 350cc bikes and Escorts 175cc bike. The two-wheeler market wasopened to foreign competitionin themid-80s. And then market leaders Escorts and Enfield were caught unaware by the flood of the 100cc bikes of the four Indo-Japanese joint ventures.With the accessibility of fuel efficient low power bikes, demand swelled, resulting in Hero Honda then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Hondabrought in the first two-stroke andfour-stroke enginemotorcycles respectively. These two players initially started with as sembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years.The industry had a smooth ride inthe 50s, 60s and 70swhen the Government prohibited new entries and purely controlled energy expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1. 9mn vehicles in 1990. The entry of energising Honda in eighties with a variometric scooter helped in providing ease of use to the scooter owners. In 1990, the entireautomobile industry sawadrastic bloodin demand. This resulted in adecline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0. mn vehicles. nix Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. The reasons for recession in the sector were the invariabl e rise in fuel prices, high input costs and rock-bottom purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either reporting losses or a fall in profits.India is one of the very few countries manufacturing three-wheelersin the world. It is the worlds largest manufacturer and seller of three-wheelers. Bajaj Auto commands a monopolyin the domestic market with amarket share of above 80%, therest is dual-lane by Bajaj Tempo, Greaves Ltd and Scooters India. The total number of registered two-wheelers and three wheelers on road in India, as on March 31, 1998 was 27. 9mn and 1. 7mn respectively. The two wheeler creation has al virtually doubled in 1996 from a base of 12. 6mn in 1990. 1. 3 About Bajaj-TheBajaj Groupcame into existencein 1926, during the turmoil and the heady euphory of Indias freedom struggle. J amnalal Bajaj, founder of the group, was a close confidant and ally of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination to surveil which are characteristic of the company today, are often traced back to its ingest during those long days of relentless devotion to a common cause. Kamalnayan Bajaj, the eldestson of Jamnalal Bajaj, at the age of 27,he took over the reins of businessin 1942.Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947 and then after he was able to give his full attention to the business. Kamalnayan Bajajnot only consolidated the group, still also diversified into various manufacturing activities, elevating the group to the status it enjoys till this day. At presentChairman and Managing Director of the group, is Rahul Bajaj,took charge of the businesssince 1965and is recognized as one of the most outstanding business le aders in India.As dynamic and ambitious as his illustrious predecessors, he has been recognized for his achievement at various national and international forums. Bajajis currentlyIndias Largest Two and Three Wheeler manufacturerand one of the biggest in the world. Under Rahul Bajajsleadership, the turnover of the Bajaj Auto the flagship company has gone up fromRs. 72 million to Rs. 46. 16 zillion (USD 936 million),its product portfolio has dramatizeed from one to and the pit has found a world-wide market. He is one of Indias most wonderful business leaders and internationally respected for his business acumen and entrepreneurial spirit. . 4 Problem Definition- There are many companies manufacturing motorcycles into the market, at the same time as there are many companies manufacturing motorcycles, idea about thinking of customer on whether, what, how, and for whom to purchase the motorcycle. Therefore, investigate is needed to measure present consumer buying behavior at the purchase of Bajaj bike. So the tec puzzle is to identify what are the criteria that prospective customer takes into amity before buying the motorcycles. 1. 5 Scope of Study- The study on Marketing Research would help us- To know about his product effectiveness in the market vis-a-vis the total product * New Products * Various brands * Pricing * Market Structures and exaction of product strategy, etc. * To get feedback from customer. * Company also wants the suggestion for improvement from users of Bajaj Vehicles. 1. 6 Objectives of Study- Study of Marketing Research Regarding Two Wheeler (Automobiles Industry) * The demographics of who is buying the product at the present compared to the demographics of people buying competitors products. Satisfaction of customers and potential customers with the products they are buying. * Attitudes of customers and potential customers towards the value for money of the products from different suppliers. * Features about the product that custo mers would like to hold improved. * The awareness amongst potential customers of product. * Factors that would prompt potential customers to buy from the company. 1. 7 Limitations- * The market vignette was limited to area of Pune city. * Time Constraint. * In such cases respondents were not able to give all information was taken. We cant lose each and every user because of human limitations and other conundrums so we select just about sample. CHAPTER 2 Review of Literature- As noted by NMCC (2006), competitiveness of manufacturing sector is a very broad multi-dimensional concept that embraces numerous aspects such as price, quality, productiveness, efficiency and macro- sparing environment. There are numerous studies on auto industry in India, published by industry associations, consultancy organizations, research bodies and peer-reviewed journals. In this section, various studies on the Indian auto industry are eviewed, under different heads pertaining to global compares, fiscal and trade policies and evolution of the Indian auto industry and other aspects. Global Comparisons The Investment Information and doctrine Rating Agency of India (ICRA, 2003) studies the competitiveness of the Indian auto industry, by global comparisons of macro environment, policies and cost social organization. This has a detailed account on the evolution of the global auto industry. The United States was the first major player from 1900 to 1960, after which Japan took its place as the cost-efficient leader.Cost efficiency being the only real means in as mature an industry as automobiles to retain or improve market share, global auto manufacturers have been sourcing from the developing countries. India and China have emerged as favourite destinations for the first-tier OEMs since late 1980s. There are only a few dominant Indian OEMs, while the number of OEMs is very large in China (122 car manufacturers and 120 motorcycle manufacturers). ICRA (2004) analyses the implicati ons of the India-ASEAN5 Free Trade Agreements for the Indian self-propelled industry.ASEAN economies are globally more integrated than India. The current size of Indian and ASEAN market for automobiles is more or less the same but the Indian market has a larger growth potential than the ASEAN market due to the low level of penetration. The labour cost is low in India but the sozzled labour regulations erode this advantage. The level of infrastructure is better in India than Indonesia and the Philippines but worse than that in other ASEAN countries. The financial and banking sector is better in India than in the ASEAN countries.The study notes that there is a huge excess capacity in ASEAN countries, in comparison with that in India, which will help them to adopt the excess demand that may arise in future. The study finds a 20-30 per cent cost disadvantage for Indian companies on account of gross and infrastructure and 5-20 per cent labour cost advantage over comparable ASEAN-mem ber-based companies. Similar findings are noted in a study by the self-propelling Component Manufacturers Association of India (ACMA, 2004), peculiarly in comparison with Thailand. indemnity Environment and Evolution of Indian Auto Industry In this section, studies on the form _or_ system of government environment pertaining to the Indian auto industry and its evolution over the years have been reviewed. Pingle (2000) reviews the constitution framework of Indias automobile industry and its impact on its growth. While the ties between bureaucrats and the managers of state-owned enterprises played a dictatorial graphic symbol especially since the late 1980s, ties between politicians and industrialists and between politicians and labour leaders have impeded the growth.The first phase of 1940s and 1950s was characterised by socialist ideology and vested interests, resulting in protection to the domestic auto industry and entry barriers for foreign firms. There was a good relationsh ip between politicians and industrialists in this phase, but bureaucrats played little role. Development of ancillaries segment as recommended by the L. K. Jha Committee report in 1960 was a major event that took place towards the end of this phase.During the second phase of rules, regulations and politics, many political developments and economic problems affected the auto industry, especially rider cars segment, in the 1960s and 1970s. though politicians picked winners and losers mainly by licensing production, this situation changed with oil crises and other related political and macro-economic constraints. The third phase starting in the early 1980s was characterised by delicensing, liberalization and opening up of FDI in the auto sector.These policies resulted in the cheek of new LCV manufacturers (for example, Swaraj Mazda, DCM Toyota) and passenger car manufacturers. 7 All these developments led to geomorphological changes in the Indian auto industry. Pingle argues that sta te intervention and ownership need not imply poor results and performance, as demonstrated by Maruti Udyog throttle (MUL). Further, the noncontractual relations between bureaucrats and MUL dictated most of the policies in the 1980s, which were biased towards passenger cars and MUL in particular.However, DCosta (2002) argues that MULs success is not curiously attributable to the support from bureaucrats. Rather, any firm that is as good as MUL in terms of scale economies, first-comer advantage, affordability, product novelty, consumer choice, financing schemes and extensive function networks would have performed as well, even in the absence of bureaucratic support. DCosta has other criticisms about Pingle (2000) The major shortcoming of Pingles study is that it ignores the issues related to sectors pecific technologies and regional differences across the country.In August 2006, a enlist of self-propelling Mission Plan Statement prepared in reference book with the industry was re leased by the Ministry of Heavy Industries and Public Enterprises. This was finally released as a report in December 2006. This document draws an action plan to take the turnover of the automotive industry in India to US$145 billion by 2016, accounting for more than 10 per cent of the GDP and providing superfluous employment to 25 million people, by 2016. A special emphasis is laid on small cars, MUVs, two-wheelers and auto-components.Measures suggested include setting up of a National Auto Institute, streamlining government/educational/research institutions to the needs of the auto industry, upgrading infrastructure, considering changes in duty structure and fiscal incentives for RD. Similarly, NMCC (2006), which lays down a national strategy for manufacturing, recognises the importance of the Indian automobile and auto-component industry, particularly the latter, as a competitive knowledge-based industry with immense employment generation potential.The policy recommendations of this study include VAT implementation, lower indirect valuatees, power reforms, tax benefits linked to trade earnings, duty-cut for raw material imports, RD incentives for a longer period, establishment of auto parks, benefits for export-seeking investments, human resources development and modernisation investment firm for new investments in auto clusters. Industry players have been advised to improve their operational performance, determine their strategic posture as one among those set in the study, improve capabilities in line with their posture and invest very rapidly in a planned manner.ACMA needs to promote India as a brand, enable sourcing from India by global customers and promote the quality and productivity efforts of the autocomponent firms in India. ACMA (2006) notes that Indias joining the WP (Working Party) 29 1998 Agreement for global harmonisation of automotive standards, coupled with the funding of National Automotive Testing and Research Infrastructure Project (NATRIP) by the Government of India, has increased prospects of the Indian auto industry rising up to global standards in the near future, in all aspects.Narayanan (2004) analyses the determinants of growth of Indian automobile firms during three different policy regimes, namely, licensing (1980-81 to 1984-85), deregulation (1985-86 to 1990-91) and liberalisation (1991-92 to 1995-96). Unlike the prediction by Narayanan (1998), this study finds that upright integration is detrimental for growth in a liberalised regime as it potentially limits diversification. Narayanan (2006) also finds that vertical integration plays a positive role in a regulated regime, while it is not conducive for export competitiveness in a liberal regime. CHAPTER 3 Research methodology- . 1 Introduction- Marketing research is the function which links the consumer, customer and public to the marketers through information used to identify and define marketing, opportunities and problems, generates refine marke ting action monitor marketing performance and improve apprehension of marketing as a member. Marketing research specifies the information needed to address these issues designs the method for assembling information manages and implements the data collection passage analysis the results and communication the findings and their implication. Research definition- Research is careful doubtfulness or examination to discover new information and relationship and to expand and to verify exiting knowledge Research always starts with questions or a problem. Its innovation is to find answer to questions through the application of the scientific method. It is a positive and intensive study directed towards a more complete knowledge of the subject studies. 3. 2 Research Design- Research design is the plan, structure and strategy of investigation conceived so as to obtain answer to research question and to control variance. From definition it is evident that research design is one or ess a blueprint of research. At the outset may be noted that there are several ways of studying and tackling a problem. There is no signal perfect design. The research design can be classified in to true broad categories (A) preliminary (B) descriptive (C) Casual Exploratory research is focus on the discovery of ideas. Exploratory research is carried out to define problems and developed hypothesis to test later. An alpha study is generally based on the secondary data that are reading available. It does not have to change his focus of direction, depending on the availability of new ideas and relationship among variables.descriptive studies are undertaken in many circumstances. Descriptive studies can be complex, determining a high degree of scientific skill on the part of the researcher. Casual research helps in pertinacious cause and effect relationship. Between two or more variables. The present study seeks to find out the consumers attitude towards buying of bike. The study also ai ms at findings out the drawbacks of the marketing set up of BAJAJ AUTO LTD. So this makes the study a descriptive one. 3. 3 Sources of Data- The sources of data collection methods are as follows. a) Primary data- Primary data i. e. ollected for the first time. It is fresh and originally collected by the surveyor. I will used only first data in calculating the study and collect the data. b) Secondary data- Secondary data are those data which are already collected by someone for some purpose and are available for the present study secondary data are already collected by the companys records and other librarys books. When the secondary data are sufficient, the researcher has to be satisfied with the elemental sources of data. Secondary data can be used as bases for comparison with primary data have been collected by questionnaire. . 4 Data Collection Method- While making an analysis,Primary datarepresents a true and correct picture of subject to be studied ascompared to the secondary data, which is second hand has become obsolete. So to know about the current situation of the market and actual facts, collection and analysis of primary data is of significance. We have presented the Research findings on the basis of Primary Datacollected through asurveyconducted with the help of questionnaires of customers of Pune City. The questionnaire contains three types of questions. * unrestricted question-It is helpful in knowing what is uppermost in the intellect of the respondents. It gives complete freedom to the respondent. * Dichotomous questions- It has only two answers in form yes or no, true or false, use or do not use. So the respondent is offered two or more choice. * Multiple-choice question- In this, the respondent is offered two or more choice. 3. 5 Sampling Plan- Sampling is a process of obtaining the information about the entire population by examine a part of it . The effectiveness of the research depends on the sample size selected for the survey purpos e. A) Sample Site- The survey was conducted in PUNE CITY. (B)Sampling Unit- It means Who is to be surveyed. Here mark population is decided and it is who are interested to purchase Bike and sampling frame is developed so that everyone in the target population has known chance of being sampled. So the survey is conducted particularly in Pune City. (C)Sample size- We collect several sample for both Market Research. Total 134 outlets were surveyed for both project. * 82 outlets were surveyed for the project of inspection and repair Satisfaction of customers from Automotive Mfrsafter purchasing Vehicle. 52 outlets were surveyed for the project of Customer Perception for buying Vehicle. CHAPTER 4 Data analysis and Interpretation- We Collect Data of 82 Vehicles for Market Research of Bajaj Dealer dish out. Q. 1)From where Customer Purchase Vehicle? Q. 2)Where you profit your vehicle? Q. 3)Time taken at service station to agnize vehicle problem is Appropriate? Q. 4)Have they understa nd service problem rightly? Q. 5)Have customer get Expense Detail of service in advance? Q. 6)After Competion of value have they give Information about what they do in Service?Q. 7)Behaviors of Automotives staff is proper or not? Q. 8) presumptuousness Problem is Solved by the Engineers or Not? Q. 9) Have you got obstetrical delivery of vehicle in time after giving it in Service? Q. 10) The customer Satisfied with Service or Not? CHAPTER 5 Findings- * We conduct 82 sample for know the customer service satisfaction of Automotive Mfrs Pvt Ltd. * From this 82 sample, 49 samples are of Automotive, 24 sample of Rajashri 9 other Bajajs dealer in Pune. * 71% Customer are satisfied with Automotives service 29% are not satisfied due to some reasons. Automotive save the time of customer by taking lesser time while they come for go their vehicle. And also engineer understand customers problem properly. * Automotive gives expense detail advance so most of customer are satisfied with the expense detail. * Service satisfaction of automotive customer is higher than other dealers service. * If some customer make service on both Rajashri and Automotive then the customer prefer Automotive more because Automotive give qualitative service so that customer satisfaction from Automotive is higher. CHAPTER 6 Conclusion and Suggestions-The Suggestionsthat are given byCustomers and we give suggestions as a market researcher for Improving in a service. Because after selling of a vehicle customer may has some of the problem and customer come for resolve their problem through service and company should try to give proper service to satisfy customer by solving their problem. The suggestions are as followed * Company should takeless timefor service the vehicle. * Company takes high Charges for Pay Service. This should be reducing. * Company shouldfacilitate a Schemefor servicing Old Vehiclesso that all the customer service their vehicle at companys service station. Dealers should improvestaff behavior. Some time it create trouble for customers. * Price of spare partsshould belesserthan market price. * Some time Vehicles problem is not solved so company try to concentrate on solving a problem and also see that this type of problem should not arise in future. * Sometimes they onlywash the vehicles. This should not happen in future otherwise company can loose the customer. * All partsshould be available at service station. Because sometime customer face the problem that parts are not available. Only one person should take the responsibilityto check * the vehicles problem and also to solve the problem. CHAPTER 7 References- 7. 1 Bibliography- a) Kotler, Philip 2002,PHI(I)P. ltd, Marketing management b) Kothari, C. R. 2001,Himayalayan Publications, Research Methodology Magazines and News papers- a) Auto car India b) Business Today c) Business World d) Business India e) stinting Times f) The Hindu g) India Today Websites Visited- http//xkmph. com/discuss/index. php? topic=2298. 0 http//allprojectreports. com/index. htm http//pakistanmba. jimdo. com/free-marketing-projects-2/ ttp//www. skirec. com/ http//findpdf. net/ebooks/books-about-case-study-about-marketing-strategy-Bajaj-Auto-case-study-about-marketing-channels-free-download. hypertext markup language http//nisearch. com/bajaj-auto/1/ http//tejas-iimb. org/articles/21. php http//www. stuffspec. com/publicfiles/Summer_Internship_Project_Report_In_Ms_Word_Format. html http//wwww. justdial. com/srch/all_indiasrch/all_india. php http//hbr. org/product/bajaj-auto-ltd-portuguese-version/an/508P02-PDF-POR http//stocktraderschat. com/search/two-wheeler-automotive-product-manufacture/1/ http//www. fundinguniverse. om/company-histories/Bajaj-Auto-Limited-Company-History. html http//www. scribd. com/doc/50035324/Study-on-Consumer-Buying-Behaviour-amp-Satisfaction-Level-of-Two-Wheeler-With-Refrence-to-Bajaj-Auto-Ltd 7. 2 Appendix- Questionnaire Q. 1. How many brand of two-wheeler do you know? MOB IKE SCOOTER Hero Honda LML Bajaj Auto Honda Suzuki Bajaj Auto TVSKinetic Engineering Enfield Yahama Cosmo Blaster LML Q. 2. Which type of two wheeler you prefer most? (a) Motor Bike (b) Scooter (c) Moped / Scooties Q. 3. which attributes do you like most in your two-wheeler? Rates the Various factors you consider most? (1-6, 1 is most important) (1. ) Luggage space (2. ) Fuel Efficiency (3. ) Pick up (4. ) Resale value (5. ) Driving comfort (6. ) Out look Q. 4. what is your source of finance? (a) stick Loan (b) Finance Company (c) Self financing (d) Any former(a) Q. what are the external factors that influence you about purchasing Bike? (a) marker media (b) Electronic media (c) Exhibition (d) Trade shows (e) Brand image Q. 6 which brand right now you are having? (a) Hero Honda (b) Bajaj Auto (c) TVS (d) Suzuki (e) Yamaha (f ) LML Q. 7. Should Company go for innovation in context to development of new Bike? (a) Yes (b) No Q. 8. While going for the development of new bike which poi nt the company Should keep in mind (a) Acceptability of customer (b) Scale of economic c) Comfort (d) Design (e) Others Q . 9 According to you which companys model you like most and Why- (A) Bajaj Caliber (b) TVS Victor (c) Honda Activa (d) Yahama Libero (e) Hero Honda Ambition Q. 10. occupy give suggestions to improve your present brand. __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________CUSTOMER PERSONAL INFORMATION A. wee-wee-___________________________________________ B. Address-___________________________________________ C. phone no-__________________________________________ D. Age (in year)- 18 to 2021 to 25 26 to 3031 to 35 36 to 4041 above E. Occupation- ServicesBusinessman StudentsProfessional Others F. monthly income- 5000 5000-10,000 10,000-15,000 15,000-20,000 20,000 Above Sing. ___________________ Date. _____ ______________