Written Commentary on Market Failure and Elasticity

Written coif Commentary N. 1Economic Commentary go: SL emergence 1 PracticeTitle of draw out: Nike, Adidas see golden luck in chinaSource of extract: NewsweekDate of extract: 03/10/2007Date the commentary was pen: 11/10/2007Section of the syllabus to which the commentary relates: Section 2.1Commentary Number 1 Practice ExtractNike, Adidas see golden opportunity in ChinaShoemakers have retentive battled for market, but Olympics raise the stakesThe capital of reddish China Olympics are less than a year away(p) and one of the hottest races shaping up is non among the athletes, but the companies that outfit them. China is one of the largest emerging markets and a top focus for garbmakers conflict for market share. And as the 2008 Beijing Olympics approach, the intensity is reaching a new high. The Beijing 2008 Games are set to be the superior sporting event in modern Chinese history, tell Paul Pi, head of market for Adidas in greater China. Adidas is an formal sponsor o f the Olympics. In attachment to paying a account $80 million for the sponsorship nonplus, the connection has coordinated a market blitz that includes opening an bonnie of two stores a twenty-four hour period in the country. The German follow has declared the event black market help put it in the No. 1 position in China by 2008, a coveted power point now held by shoe giant Nike.

Nike says China is self-collected to become its second-largest market in the world by 2009 by and by the U.S. The company has seen tremendous gains at that place; its first-quarter earnings inform in September show gross sales in China jumped 50 percent. And Nike execut! ives say the company is increase its lead there. The Chinese grocery store is the most exciting grocery in the world, said Nike Brand President Charlie Denson. Nike declined to discuss its Olympics selling plan but says the Olympics is less about advertising than about... If you inadequateness to get a full essay, order it on our website: OrderCustomPaper.com

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